The SalesCraft Evolution
Over the past three years, Sales Craft evolved from a regionally based forum for technology companies to a driving force in sales enablement. The introduction of the SalesCraft Advisory brings together the knowledge gained from forging new paths on the sales enablement journey
is one of the few thought leaders in Transformation and Sales Enablement with real-world experience. Prior to launching the SalesCraft Advisory, Sharon was a member of the senior field leadership team at $4B, rapid-growth virtualization software company, VMware. During her three years at VMware, Sharon spearheaded the establishment of a true enablement culture encompassing technology, communications, discovery-based learning, content governance, executive leadership programs, global alignment and actionable metrics. This work represented a true transformation in business practices designed to stay ahead of the growth curve and actively invest in the success of the sales team.
While at VMware, Sharon founded SalesCraft; a sales enablement thought leadership forum based in 2009 with the goal of connecting individuals focused on advancing “the art of sales”. The group has grown steadily over the past two and a half years and now includes members worldwide. SalesCraft represents a cross-section of enablement professionals dedicated to sharing best practices, advancing enablement skill sets and delivering on the potential of transformation through sales enablement.
Sharon is the author of Transformation: Sales Enablement in Action. A frequent speaker on the topic of sales enablement at industry conferences and events, Sharon also writes a popular blog for SalesCraft and hosts SalesCraft TV.
Sharon’s work in sales enablement is inspired by more than 15 years working in areas that span both Sales and Marketing. She has spent the majority of her career working at software companies, including VMware, Hyperion (acquired by Oracle), Cadence, and ASK. In 1995, Sharon established The Inside Advantage, a consulting firm with clients including Palm, Remedy, Intuit, Oracle, 3Com, and Synopsys. Sharon knows what it’s like to carry a quota and manage a sales team. She has in-depth experience in sales management, inside sales, sales operations, field marketing, lead generation and communications. That breadth of experience infuses Sharon’s work in sales enablement with practical insight and knowledge that can only be found in someone who has actually done the work.
Sharon is a native to the San Francisco Bay Area, where she lives with her two children. She loves to travel, spend time with friends and start home improvement projects. She holds a B.A in Business Administration from Notre Dame de Namur University.