Upcoming Events:

      Let's Talk Transformation: Establishing Sales Enablement Value                                  02.16.12 5PM - 7PM Register Now!

By now you've heard someone at your company talk about Transformation.  Transformation is change in pursuit of a specific vision or goal.  Transformation is the realized outcome of a well-executed sales enablement strategy.  It takes the already important function of sales enablement to a whole new level.  Transformation makes sales enablement strategic. Not only does it give sales enablement purpose and visibility; it opens up budgets, creates unique business value and delivers significant competitive advantage. Are you ready to have the Transformation talk? Discussion topics will include:
- How to strategically position and define Transformation at an executive level.
- Balancing the big (T)ransformation in Sales with the equally important smaller (t)ransformation in Marketing.
- Identifying the transformation triggers.
- Developing a repeatable transformation cadence.
- Delivering on a steady state of transformation.
Discussion Lead: Sharon Little - Managing Director, SalesCraft Advisory                               Sharon is a sales enablement pioneer, thought leader and frequent speaker on the topic of sales transformation.  She has worked on transformation projects at companies including VMware, Hyperion and Polycom.  Her book, Sales Transformation: Sales Enablement in Action will be published this spring. 

SalesCraft TV:

Reference Documents: